http://www.chrisainsworth.com/2007/05/09/itunes-gift-certificate-reminders/ Now with even more 2.0 than ever before! Wed, 20 Aug 2008 16:57:00 +0000 http://wordpress.org/?v=2.5.1 http://www.chrisainsworth.com/2007/05/09/itunes-gift-certificate-reminders/#comment-33 Aaron Forgue Tue, 17 Jul 2007 17:40:41 +0000 http://www.chrisainsworth.com/2007/05/09/itunes-gift-certificate-reminders/#comment-33 I used to work for a gift card company. The term for unused dollar amounts left on gift cards/certificates is "breakage". You are right about not being able to book the revenue, however, you have to consider that they are most likely holding that money in an interest-bearing account . So, it is also in Apple's interest to float as much money for as long as possible. I used to work for a gift card company. The term for unused dollar amounts left on gift cards/certificates is “breakage”. You are right about not being able to book the revenue, however, you have to consider that they are most likely holding that money in an interest-bearing account . So, it is also in Apple’s interest to float as much money for as long as possible.

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